Progressive: the platform
GranitIQ
Launch intelligence for pharmaceutical brand teams.
GranitIQ is a next-generation platform developed by Blue Granite to streamline launch planning and execution. More than a generic AI chatbot, it is a structured launch strategy workflow built on the Blue Granite method, managed prompts, tracked data sources, team edits and reusable outputs.
The value is not just faster content. It is better launch thinking, captured in one place: market evidence, stakeholder signals, unmet needs and launch strategy turned into clear campaign ideas, MVP plans and ready-to-share outputs.
The workflow
01
Research
Market evidence and stakeholder signals gathered against tracked, citable sources.
02
Needs
Unmet patient and stakeholder needs sharpened into the ones worth building on.
03
Ideas
Campaign ideas and MVP plans generated from the team's own strategy, not a generic prompt.
04
Outputs
Ready-to-share, reusable outputs that carry the team's edits and stay in one place.
Not a chatbot. A launch workflow.
Managed prompts, built on the Blue Granite method, so the thinking is structured before the writing starts.
Tracked data sources, every output traces back to the evidence behind it.
Team edits, cross-functional teams work in one place rather than across twelve decks.
Reusable outputs, what one brand builds, the next launch starts from.
GranitIQ is available for demo.
Talk to us about early access for your launch team.