Practical, the book
The
Launch
Pill
A proven formula to pharmaceutical launch, Michael Harries
A structured, repeatable 10-step approach to pharmaceutical launch execution.
Built from real-world experience, it helps teams align, simplify and execute with confidence.
Who it's for
Launch owners and leaders
The sequencing, decision rights and cadence that keep a cross-functional launch moving.
Global and country teams
A shared language for how a global strategy becomes a country plan without being rewritten.
Biotech founders
The same principles apply to a first launch: drawn from 40+ pharmaceutical launches, scaled to a founding team rather than a big-pharma structure.
Other industry launch leads
The method is written for pharma, but the problem is not. Any launch that depends on several functions agreeing what matters, in what order, can use the same ten steps.
The book is the method. ALPS is the action.
Explore ALPSAbout the author
Michael Harries
Michael Harries is a global pharmaceutical launch leader with over 25 years of experience helping teams bring innovative medicines to market. He has contributed to more than 40 launches across oncology, immunology, rare disease, and primary care, working across global, regional, and country roles.
Years in pharma
Launches contributed to